MCOM 4003 - Gwen Gunnels

Plagiarism: Disney Plagiarism is a subject discussed immediately when students begin learning how to write. Defined by Merriam-Webster , to plagiarize is "to steal and pass off (the ideas or words of another) as one's own: use (another's production) without crediting a source." Many may be under the impression that plagiarism can only occur through written works; however, this is not the case. Someone can plagiarize a song, photograph, statistics, or even art. Giving credit where it is due is essential to being an ethical and honest journalist, marketer, creator, and individual.  On TikTok this week, Andrew Martin posted under the username " monstercaesarstudios ," claiming that Disney stole his art and is selling it for profit . He created a 3D model designed after the Tiki Drummer from Disney's Enchanted Tiki Room attraction from their parks.  Tiki Drummer in the Enchanted Tiki Room The 3D model is available online for others to use; however, Disney i...

 Ethics in Advertising Advertising is one of the most crucial aspects of marketing. Individuals are surrounded by advertisements every day. Whether on television, social media, the grocery store, or even during movies, advertising is shown without consumers noticing. Because advertising is used so often and is essential to marketing and sales, do companies continually advertise their products ethically?  It is safe to say that ethics are not always considered when promoting a product.  There are many examples of how companies have made unethical decisions when advertising a product. One of which is 5-Hour Energy , after falsely advertising its energy drink as a "doctor-recommended product." The scandal was followed by multiple lawsuits and backlash from customers.   Another example that is similar to that of 5-Hour energy is Activia Yogurt . The yogurt company claimed that their product was "scientifically proven to boost immune systems and regulate digest...

 Supermarket Tabloids When standing in line to check out your groceries at the supermarket, your eyes immediately go to one of two things. The first is candy, which is usually placed right in the eye line of kids, or the second, tabloids. Tabloids are strategically placed to grab your attention. In larger cities, such as New York, kiosks are placed on the street for streetwalkers to view. Many people trust what the tabloids tell them, while others are skeptical of where they receive their information. This sometimes depends on the quality and name of the magazine.   February 7, 2022 Cover One tabloid that usually stands out in the supermarket is   Star  magazine.  Star  magazine is an American celebrity tabloid that was established in 1974. The magazine releases weekly issues that focus on celebrities' public and personal lives. On their website, they highlight four significant stars.  Taylor Swift ,  Kim Kardashian ,  Kylie Jenner , and...